Global Management Academy U.K.
Global Management Academy U.K.

Marketing Management

ONLINE COURSE IN MARKETING MANAGEMENT

This course is the 5th course in the Global Marketing Program, and is designed to assist non-marketing managers and business leaders in directing, or advising the marketing team in the development of marketing strategy and plans.

 

This very comprehensive course will provide you with a strategic overview of all the key aspects involved in marketing a business, from understanding your products and markets to managing the branding and promotional activities of the business.

Course Details

SUITABLE FOR: - Middle Managers seeking to advise on, or lead the marketing of the business.

COURSE DURATION: 20 Hours (at learner's pace).

CERTIFICATION: - Global Management Academy Certificate.

ACCESS DURATION: - 90 days from the date of purchase
ONLINE DELIVERY: - Video, presentations, quizzes, self-assessments, virtual tutor.
RESOURCES: - Learners manual, articles and worksheets.

SUPPORT: - Personal Coach Email support throughout the course.

ILM EQUIVALENCE: - M4.36 - Managing Marketing Activities (3 Credits).

Buy this course

COURSE FEES: £89 now £69 - Click here to buy now

 

COURSE CONTENT

 

The content of this course includes:

  • Understanding the Marketing Process
  • Know your Products and Services
  • Understanding Product / Service Profitability
  • Knowing Your Core Competencies
  • Defining Your USP
  • Know your Customers
  • Using Market Research data
  • Selecting a best fit Segmentation Approach
  • Know your Competition     
  • Knowing your Market Size and Market Share
  • Understanding strategic marketing
  • Applying Marketing Strategy to your Business
  • Applying the Marketing Mix to your Business
  • The Marketing Mix and Service Businesses
  • Selecting Pricing Strategies               
  • Selecting sales channels
  • Understanding Promotional Strategies
  • Understanding Branding
  • Promoting your Business
  • Branding Your Business
  • Understanding Advertising
  • Understanding the Role of the Marketing Manager
  • Developing the Marketing Budget

ILM Marketing Management Program

This is one of 4 courses in the ILM Endorsed STRATEGIC MARKETING MANAGEMENT PROGRAM. Get this and 3 more courses for £240.

 

Certificate issued by the Institute of Leadership and Management.

 

Click here to learn more....

ILM Certification

Foundations in Marketing Course Profile
Marketing Management.pdf
Adobe Acrobat document [287.2 KB]

FURTHER INFORMATION

 

To get more information and discuss payment options, contacts us on:

 

Tel: +44 (0) 28 9064 0231


Email: sales@globalmanagementacademy.co.uk

LEARNING

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REQUEST A CALLBACK

Please contact us on the following phone number with any questions:

 

+44 (0) 28 90640231

 

Please also use our contact form.

IPAD READY COURSES

 

Global online courses are IPAD and ANDROID tablet and mobile phone compatible.

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