Global Management Academy U.K.
Global Management Academy U.K.

Certificate in Marketing Management

The Global CERTIFICATE IN MARKETING MANAGEMENT is an intensive suite of 5 courses, designed to enable experienced supervisors and managers develop the knowledge with which to develop the marketing strategy for the business, and lead a marketing campaign for the business.

 

Comprising 100 hours of online learning and extensive downloadable learning materials, this program will help you rapidly advance your career.

BUY NOW

 

FEES: £300 (BUY NOW for £199.00 if paid up front). This fee includes enrollment in all 5 courses, and tutor support throughout your program. 

INSTALLMENT PAYMENT

 

On selection of the installment option for your program, you will be directed to the secure PAYPAL Portal and can pay for your course using a credit card. On payment, you will receive a login to your program.

 

Please read our TERMS AND CONDITIONS before purchasing your program.

 

Number of Payments

5

Start Payments at Checkout

 

We calculate payments from the date of purchase

Due

At Checkout:

Every Month x 4

TOTAL

Amount

£ 50.00

£ 50.00

£ 250.00

 

 

PROGRAM CONTENT

The courses in this program include:

 

COURSE 1: FOUNDATIONS IN MARKETING

  • Unit 1: Getting Started
  • Unit 2: Understanding Marketing
  • Unit 3: Know your Products and Services
  • Unit 4: Know your Customers
  • Unit 5: Segmentation
  • Unit 6: Know your Competition
  • Unit 7: Marketing Strategy and your Business
  • Unit 8: The Marketing Mix
  • Unit 9: Pricing Strategy
  • Unit 10: Place Strategy
  • Unit 11: Promoting your Business
  • Unit 12: Pulling it Together

COURSE 2: MARKET ASSESSMENT

  • Unit 1: Getting Started
  • Unit 2: Business Environment Analysis
  • Unit 3: Competitive Forces Analysis
  • Unit 4: Competitor Analysis
  • Unit 5: SWOT ANALYSIS
  • Unit 6: Quantitative Analysis
  • Unit 7: Knowing your Customers
  • Unit 8: Customer Segmentation
  • Unit 9: Customer Profitability Analysis
  • Unit 10: Pulling it Together
  • Unit 11: Wrapping-up

COURSE 3: DEVELOP A MARKETING PLAN

  • Unit 1: Getting Started
  • Unit 2: Marketing Plan Format
  • Unit 3: Situation Analysis
  • Unit 4: Products and Services
  • Unit 5: Marketing Strategy
  • Unit 6: Sales Target
  • Unit 7: Marketing Budget
  • Unit 8: Marketing Management
  • Unit 9: Writing the Executive Summary
  • Unit 10: Wrapping Up

COURSE 4: PROMOTING THE BUSINESS

  • Unit 1: Getting Started
  • Unit 2: Understanding Promoting the Business
  • Unit 3: Applying the Marketing Mix
  • Unit 4: Promoting your Business
  • Unit 5: Developing a Corporate Image
  • Unit 6: Advertising
  • Unit 7: Branding
  • Unit 8: Developing Promotional Materials
  • Unit 9: Direct Mailing
  • Unit 10: Email Marketing
  • Unit 11: Planning the promotional Campaign
  • Unit 12: Wrapping-up

COURSE 5: CUSTOMER RELATIONS MANAGEMENT

  • Unit 1: Getting Started
  • Unit 2: The Importance of Customer Loyalty
  • Unit 3: The Customer Focused Busienss
  • Unit 4: CRM and Marketing
  • Unit 5: CRM and Sales
  • Unit 6: Key Account Management
  • Unit 7: CRM and Customer Service
  • Unit 8: The Supply Chain and CRM
  • Unit 9: ERP Systems and CRM
  • Unit 10: Selecting and using a CRM System
  • Unit 11: Wrapping-up

TRY THIS COURSE FOR FREE

 

You can view an extract from a course on this program by clicking on this link and completing the preliminary enrolment details. Access is enabled for 7 days.

ADMISSION REQUIREMENTS

 

There are no formal entry requirements for this program. Candidates will be working in, or preparing for work as a first line supervisor, team leader or manager.

 

PROGRAM DURATION

 

Learners have 6 months from the date of enrolment to complete the Certificate Program.

 

ASSESSMENT

 

Assessment in this program takes the form of Online-quizzes (normally 3 in each course). Each quiz has a passmark of 70% and you can take the quizzes as many times as you wish.

 

ILM QUALIFICATIONS

 

Candidates can elect to upgrade their Global Certificate to an ILM Qualification by completing written assignmenst for each course in the program. Contact us for more information.
 

CERTIFICATION: Global Management Academy Parchment Certificate (mailed)


DELIVERY: On-line with email, skype and phone support as required.


RESOURCES: Downloadable Learners manuals for each course, additional articles, workbooks and worksheets.

LEARNING

PORTAL

REQUEST A CALLBACK

Please contact us on the following phone number with any questions:

 

+44 (0) 28 90640231

 

Please also use our contact form.

IPAD READY COURSES

 

Global online courses are IPAD and ANDROID tablet and mobile phone compatible.

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