Global Management Academy U.K.
Global Management Academy U.K.

IL Level 4 Certificate - Marketing Management

Comprising 3 courses and 60 hours of online learning, the Global CERTIFICATE IN MARKETING MANAGEMENT program (ILM Level 4 Certificate in Leadership and Management) will provide you with the skills and knowledge to plan for and implement the marketing strategy for your organization.

Buy Now

 

FEES: £945 (BUY NOW for £850.00 if paid up front). This fee includesenrollment in all courses, and tutor support throughout your program. Includes ILM registration Fees.

 

Or........

Installment Payment

 

On selection of the installment option for your program, you will be directed to the secure PAYPAL Portal and can pay for your course using a credit card. You will then be sent a login to your program, and your coach will contact you to discuss your course selection.

 

Please read our TERMS AND CONDITIONS before purchasing your program.

 

 

Number of Payments

9

Start Payments at Checkout

 

We calculate payments from the date of purchase

Due

At Checkout:

Every Month x 8

TOTAL

Amount

£105.00

£105.00

£945.00

 
 

PROGRAM CONTENT

 

The content of this ILM LEVEL 4 CERTIFICATE PROGRAM has been carefully chosen to provide a concise, but intensive learning experience which provide non-marketing managers with a comprehensive insight into marketing strategy, and the tools and techniques to plan for, develop and implement the marketing strategy for the organization. Candidates for the Certificate are required to complete units to the value of 13 credits.

 

COURSE 1: MARKET (BUSINESS ENVIRONMENT) ASSESSMENT (5 credits)

  • Unit 1: Getting Started
  • Unit 2: Understanding the Business Environment
  • Unit 3: Understanding the Political Context
  • Unit 4: Understanding the Economic Context
  • Unit 5: Understanding the Social Context
  • Unit 6: Understanding the Technological Context
  • Unit 7: Understanding the Legal Context
  • Unit 8: Understanding the Environmental Context
  • Unit 9: Competitive Forces Analysis
  • Unit 10: Competitor Analysis
  • Unit 11: SWOT Analysis
  • Unit 12: Quantitative Analysis
  • Unit 13: Knowing your Customers
  • Unit 14: Customer Segmentation
  • Unit 15: Customer Profitability Analysis
  • Unit 16: Pulling it all Together
  • Unit 17: Wrapping-up

COURSE 2: DEVELOPING MARKETING STRATEGY (4 credits)

  • Unit 1: Getting Started
  • Unit 2: Understanding Marketing
  • Unit 3: Know your Business
  • Unit 4: Know your Customers
  • Unit 5: Customer Segmentation
  • Unit 6: Know your Competition
  • Unit 7: Marketing Strategy and your Business
  • Unit 8: The Marketing Mix
  • Unit 9: Product Positioning and Pricing
  • Unit 10: Place Strategy
  • Unit 11: Promoting your Business
  • Unit 12: Wrapping up

COURSE 3: MANAGING MARKETING ACTIVITIES (4 credits)

  • Unit 1: Getting Started
  • Unit 2: Understanding Promoting the Business
  • Unit 3: Advertising
  • Unit 4: Internet Marketing
  • Unit 5: Branding
  • Unit 6: Developing Promotional Materials
  • Unit 7: Developing Newsletters
  • Unit 8: Direct mailing
  • Unit 9: Email Marketing
  • Unit 10: Planning the Promotional Campaign
  • Unit 12: Evaluating Campaign Outcomes
  • Unit 12: Wrapping-up

TRY THIS PROGRAM FOR FREE

 

You can view extracts from courses in the ILM Level 4 program by clicking on this link and adding your name and email address. No financial details are required.

 

Access is enabled for 7 days.

ADMISSION REQUIREMENTS

There are no formal entry requirements but participants will normally be practising supervisors or managers with the opportunity to analyse their business environment and their personal leadership experiences.

 

PROGRAM DURATION

Learners are free to complete the program at their own pace. Each course in the program will take approximately 20 hours to complete. Learners will have 12 months from the date of enrolment to complete the program.

 

LEARNING FORMAT

The program is delivered through:

  • Online Learning through the Global E-Learning Portal (participants have access to the portal for 12 months from the date of registration).
  • Tutor Support is available through email, web conferencing and phone, throughout your program.

LEARNING RESOURCES

When you enrol in a Global course, you get immediate access to our E-Learning Portal. Online courses contain:

  • Online presentations
  • Online quizzes
  • Online self-assessments
  • Online Case Studies
  • Online videos
  • Downloadable learning manual (100 pages +) / workbooks / additional articles and Excel worksheets

 

ASSESSMENT

Candidates are required to complete written assignments of approximately 2000 words for each course. Assignments are practical and require candidates to apply the theory in the course to their work context. The pass mark for each assignment is 50%. Comprehensive assessment guides are provided for each course, and your Global tutor provides continuous guidance and feedback on your assignment drafts to help you meet the pass criteria.

 

ILM CERTIFICATION

On successful completion of the program, participants receive the LEVEL 4 CERTIFCATE IN LEADERSHIP AND MANAGEMENT from the City and Guilds ILM (OFQUAL accredited).

 

INCLUDED
In addition, enrollment in the ILM is included in your course fee (at a cost of £121), which gives you access to an extensive online library of learning resources.

Program Profile
Download a profile of this program.
ILM Level 4 Certificate in Marketing Man[...]
Adobe Acrobat document [212.6 KB]

FURTHER INFORMATION

 

To get more information and discuss payment options, contacts us on: Tel: Tel:028 90640231


Email: sales@globalmanagementacademy.co.uk

LEARNING

PORTAL

REQUEST A CALLBACK

Please contact us on the following phone number with any questions:

 

+44 (0) 28 90640231

 

Please also use our contact form.

IPAD READY COURSES

 

Global online courses are IPAD and ANDROID tablet and mobile phone compatible.

News

Global Management Academy Australia

Global Management Academy Australia is now serving clients across Australia and the Asia Pacific region.

Read more

 

New Business Development Courses

Find out about our range of courses designed for small businesses and new Start-ups.

Read more

Print Print | Sitemap
© Global Management Academy

This website was created using 1&1 IONOS MyWebsite.