Global Management Academy U.K.
Global Management Academy U.K.

Certificate in Sales and Marketing Management

The Global CERTIFICATE IN SALES AND MARKETING MANAGEMENT PROGRAM is designed to enable newly appointed or aspiring sales and marketing managers, to develop the skills and knowledge to lead a successful sales and marketing team in the organization.


The program comprises 5 Level 3 courses, providing training in management skills essential for success in a sales and marketing first line role in commercial and public-sector organizations.



FEES: £285 (BUY NOW for £199.00 if paid up front). This fee includes enrollment in all 5 courses, and tutor support throughout your program. 



FEES: £285 (BUY NOW for £199.00 if paid up front). This fee includes enrollment in all 5 courses, and tutor support throughout your program.


Number of Payments


Start Payments at Checkout


We calculate payments from the date of purchase


At Checkout:

Every Month x 2



£ 95.00

£ 95.00

£ 285.00



Program Content

This program comprises the following courses:

Essential Sales Skills

Unit 1: Getting Started
Unit 2: Understanding Sales
Unit 3: The Skills you Need
Unit 4: The Sales Process
Unit 5: Preparing to Sell
Unit 6: Understanding Customer Motivation
Unit 7: Making the Offer
Unit 8: Handling Objections
Unit 9: Closing the Sale
Unit 10: Understanding Cross Selling and Up Selling
Unit 11: Identifying Opportunities to sell more to customers
Unit 12: Following-up
Unit 13: Wrapping-up

Meeting Customer Needs

Unit 1: Getting Started
Unit 2: Understanding Customer Service
Unit 3: Knowing your Customers
Unit 4: Knowing Customer Needs
Unit 5: Meeting Customer Needs
Unit 6: Exceeding Customer Expectations
Unit 7: Knowing Customer Legal Rights
Unit 8: Using Customer Feedback
Unit 9: Handling Complaints
Unit 10: Wrapping-up

Making Effective Sales Presentations

Unit 1: Getting Started
Unit 2: Effective Sales Presentations
Unit 3: Knowing your Audience
Unit 4: Developing the Content
Unit 5: Structuring the Presentation
Unit 6: Delivering the Presentation
Unit 7: Using Flip Charts
Unit 8: Compelling PowerPoint Presentations
Unit 9: Managing the Logistics
Unit 10: Overcoming Nervousness
Unit 11: Wrapping-up

Foundations in Marketing

Unit 1: Getting Started
Unit 2: Understanding Marketing
Unit 3: Marketing Consumer Goods
Unit 4: Marketing Industrial Goods
Unit 5: Marketing Services
Unit 6: Knowing your Products and Services
Unit 7: Knowing your Customers
Unit 8: The Marketing Mix
Unit 9: The Marketing Plan
Unit 10: The Marketing Budget
Unit 11: Wrapping-up

Business Negotiation Skills

Unit 1: Getting Started
Unit 2: Understanding Negotiations
Unit 3: The Negotiating Process
Unit 4: Communication Skills for Successful Negotiating
Unit 5: Setting the Negotiation Objectives
Unit 6: Preparing for Negotiations
Unit 7: Opening Positions
Unit 8: Bargaining
Unit 9: Dealing with Challenges
Unit 10: Closing the Negotiations
Unit 11: Dealing with Difficult People
Unit 12: Beyond Negotiations
Unit 13: Wrapping-up




Please contact us on the following phone number with any questions:


+44 (0) 28 90640231


Please also use our contact form.



Global online courses are IPAD and ANDROID tablet and mobile phone compatible.


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