ONLINE COURSE IN MANAGING CUSTOMER COMPLAINTS
Market research tells us that for every customer complaint a business receives, many more customers have valid complaints they don't bother to tell you about. Research also shows that dissatisfied customers will tell more people about their experience than a happy customer.
The impact a complaint has on your business is largely determined by you. If complaints are handled poorly, customers may withdraw their business and encourage others to do the same. Complaints that are handled well may help you retain existing customers and could result in new customers being referred to your business.
The content of this course includes:
Key Areas that lead to Customer Dissatisfaction
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