Global Management Academy U.K.
Global Management Academy U.K.

Foundations in Marketing

ONLINE COURSE IN INTRODUCTION TO MARKETING

 

There is a growing need for managers to understand the fundamental principles of marketing to keep a competitive edge.

 

This course is designed to provide frontline managers and business owners with a sound understanding of the key elements the marketing function in a business, enabling you to interpret your markets, and identify the best fit marketing strategies to grow sales and profitability for the business.

Course Details

Suitable For: All managers who need to develop an understanding of the fundamental principles of marketing.

Course Duration: 20 Hours

Assessment: Online Quizzes + Work-based assignment

Certification: Completion Certificate

Course Access Duration: You will have access to your course for 90 days from date of purchase

Delivery: On-line

Resources: Downloadable Learners Manual (100 pages +), additional articles and worksheets

ILM Equivalence: M3.35 – Understanding Marketing for Managers (1 Credit)

Buy this course

COURSE FEES: £79 now £59 - Click here to buy now

 

COURSE CONTENT

 

The content of this course includes:

  • Understanding how to conduct a market analysis
  • Business Environment Analysis
  • Competitive (5 Forces) Forces Analysis
  • Competitor Analysis
  • Quantitative Analysis
  • Understanding how to conduct a Customer analysis
  • Understanding Customer Value Creation
  • How to Segment your Customers
  • Pricing Strategies
  • Product Positioning Strategies
  • Using Customer Data to optimize profitability
  • Place - Sales Channels
  • Promotional Activities
  • Reviewing Marketing Performance
Foundations in Marketing - Course Profile
Foundations in Marketing - Course Profil[...]
Adobe Acrobat document [193.0 KB]

FURTHER INFORMATION

 

To get more information and discuss payment options, contacts us on:

 

Tel: +4 (0) 28 9064 0231


Email: sales@globalmanagementacademy.co.uk

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+44 (0) 28 90640231

 

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