Market Assessment is the foundation for developing a Marketing Strategy and Marketing Plan for your business. Knowing how to analyze your business markets for opportunity, and how to position your
product and services is vital to the growth of a business.
This very practical course provides you with the knowledge and the tools to conduct a comprehensive assessment of your business market, and the capabilities of your business.
In conducting market assessment, you will gain an in depth understanding of the business environment you are currently and planning to operate in. You will also get insight into the competitive environment, and the potential of your business to succeed. In addition, you will be able to assess you own strengths and weaknesses, and know where the principle opportunities for growth are located.
A further area of research which you will apply in this course is into your customers, where you will learn techniques for analyzing your customer base, their buying preferences, and the contribution to your profitability.
This information, will form the foundation for developing a strong marketing strategy, which will ensure you optimize your potential, and build your growth on a well informed basis, providing more assurance of your success.
Finally, this course provides extensive additional workbooks and tools to assist you in conducting quantitative market analysis, including market share, channel opportunity, and many others.
The content of this course includes:
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Tel: +44 (0) 28 9064 0231
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