Global Management Academy U.K.
Global Management Academy U.K.

Market Assessment

Market Assessment is the foundation for developing a Marketing Strategy and Marketing Plan for your business. Knowing how to analyze your business markets for opportunity, and how to position your product and services is vital to the growth of a business.

This very practical course provides you with the knowledge and the tools to conduct a comprehensive assessment of your business market, and the capabilities of your business.


In conducting market assessment, you will gain an in depth understanding of the business environment you are currently and planning to operate in. You will also get insight into the competitive environment, and the potential of your business to succeed. In addition, you will be able to assess you own strengths and weaknesses, and know where the principle opportunities for growth are located.


A further area of research which you will apply in this course is into your customers, where you will learn techniques for analyzing your customer base, their buying preferences, and the contribution to your profitability.


This information, will form the foundation for developing a strong marketing strategy, which will ensure you optimize your potential, and build your growth on a well informed basis, providing more assurance of your success.


Finally, this course provides extensive additional workbooks and tools to assist you in conducting quantitative market analysis, including market share, channel opportunity, and many others.


Suitable For: All staff and business owners who need to develop an in depth understanding of their markets.

Course Duration: 20 Hours

Certification: Completion certificate

Course delivery: On-line

Resources: Downloadable 100 page Learning Manual, Analysis tools, Workbooks, articles, and presentation templates.

ILM Equivalence: E3.02 – Researching the Business Market (3 Credits)

Buy this course

COURSE FEES: £89 now £69 - Click here to buy now




The content of this course includes:

  • Understanding how to conduct a market analysis
  • Business Environment Analysis
  • P.E.S.T Analysis
  • Competitive (5 Forces) Forces Analysis
  • Competitor Analysis
  • S.W.O.T Analysis
  • Quantitative Analysis
  • Knowing your Customers
  • Customer Segmentation
  • Customer Profitability Analysis
  • Opportunity and Action

ILM Strategic Marketing Program

This is one of 4 courses in the ILM Endorsed STRATEGIC MARKETING MANAGEMENT PROGRAM. Get this and 3 more courses for £240.




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ILM Certification

Download Course Profile
Market Assessment - Course Profile.pdf
Adobe Acrobat document [204.2 KB]



To get more information and discuss payment options, contacts us on:


Tel: +44 (0) 28 9064 0231







Please contact us on the following phone number with any questions:


+44 (0) 28 90640231


Please also use our contact form.



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