Global Management Academy U.K.
Global Management Academy U.K.

Marketing Management


This course is the 5th course in the Global Marketing Program, and is designed to assist non-marketing managers and business leaders in directing, or advising the marketing team in the development of marketing strategy and plans.


This very comprehensive course will provide you with a strategic overview of all the key aspects involved in marketing a business, from understanding your products and markets to managing the branding and promotional activities of the business.

Course Details

SUITABLE FOR: - Middle Managers seeking to advise on, or lead the marketing of the business.

COURSE DURATION: 20 Hours (at learner's pace).

CERTIFICATION: - Global Management Academy Certificate.

ACCESS DURATION: - 90 days from the date of purchase
ONLINE DELIVERY: - Video, presentations, quizzes, self-assessments, virtual tutor.
RESOURCES: - Learners manual, articles and worksheets.

SUPPORT: - Personal Coach Email support throughout the course.

ILM EQUIVALENCE: - M4.36 - Managing Marketing Activities (3 Credits).

Buy this course

COURSE FEES: £89 now £69 - Click here to buy now




The content of this course includes:

  • Understanding the Marketing Process
  • Know your Products and Services
  • Understanding Product / Service Profitability
  • Knowing Your Core Competencies
  • Defining Your USP
  • Know your Customers
  • Using Market Research data
  • Selecting a best fit Segmentation Approach
  • Know your Competition     
  • Knowing your Market Size and Market Share
  • Understanding strategic marketing
  • Applying Marketing Strategy to your Business
  • Applying the Marketing Mix to your Business
  • The Marketing Mix and Service Businesses
  • Selecting Pricing Strategies               
  • Selecting sales channels
  • Understanding Promotional Strategies
  • Understanding Branding
  • Promoting your Business
  • Branding Your Business
  • Understanding Advertising
  • Understanding the Role of the Marketing Manager
  • Developing the Marketing Budget

ILM Marketing Management Program

This is one of 4 courses in the ILM Endorsed STRATEGIC MARKETING MANAGEMENT PROGRAM. Get this and 3 more courses for £240.


Certificate issued by the Institute of Leadership and Management.


Click here to learn more....

ILM Certification

Foundations in Marketing Course Profile
Marketing Management.pdf
Adobe Acrobat document [287.2 KB]



To get more information and discuss payment options, contacts us on:


Tel: +44 (0) 28 9064 0231





Please contact us on the following phone number with any questions:


+44 (0) 28 90640231


Please also use our contact form.



Global online courses are IPAD and ANDROID tablet and mobile phone compatible.


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