Global Management Academy U.K.
Global Management Academy U.K.

Marketing Planning

Marketing Plans are vital to creating a successful business. Why then, do so many businesses, set about business development and marketing without a coherent plan, without specific numbers and targets? We guess it is because it is placed in the too hard box, and does not attract the glamour of PR and branding.


Yet, without a marketing plan, businesses are at risk of wasting a great deal of money, and worse, missing their targets completely.


This is a very practical course which is designed to enable you to build a comprehensive marketing plan for your business. The course takes you step by step through the process of building your plan, and includes the templates and Excel workbooks to frame the content in a structured and professional manner.


This course follows on from the first course in the Global Marketing Management program (Market Assessment). In this course, you will be able to apply the information you have acquired and framed about your markets, customers and opportunity portfolio, to the development of a strong marketing strategy.


You will use this strategy to develop marketing tactics - the 4 p's (product positioning, pricing strategies, place - distribution channels, and promotion - public relations, branding and advertising tactics), set realistic sales targets, and set and get support for your marketing budget.

The product of this course will be a fully viable 3 year marketing plan, which you can use grow your business, and gather support from your stakeholders, whether senior managers or investors.

Course Details

Suitable For: Business owners, Business Managers, Planning coordinators

Course Duration: 20 Hours

Access Duration: 90 days from the date of enrollment

Certification: Certificate of Attainment
Delivery: On-line

Resources: Comprehensive Learners Manual, Planning templates, Presentation templates, Marketing and Financials Workbooks, additional articles and worksheets.

Buy this course

COURSE FEES: £89 now £69 - Click here to buy now




The content of this course include:

  • Business Situation Analysis
  • Market Analysis
  • Marketing Strategy and Objectives
  • Product Marketing Strategy
  • Pricing Strategy
  • Promotional Strategy
  • Customer (Channel) Management Strategy
  • Sales Targets
  • Sales Operational Management
  • Marketing Budgets
  • Action planning

Strategic Marketing Management Program

This is one of 4 courses in the ILM Endorsed STRATEGIC MARKETING MANAGEMENT PROGRAM. Get this and 3 more courses for £240.




Click here to learn more....

ILM Certification

Download Course Profile
Marketing Planning - Course Profile.pdf
Adobe Acrobat document [167.9 KB]



To get more information and discuss payment options, contacts us on:


Tel: +44 (0) 28 9064 0231





Please contact us on the following phone number with any questions:


+44 (0) 28 90640231


Please also use our contact form.



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