Marketing Plans are vital to creating a successful business. Why then, do so many businesses, set about business development and marketing without a coherent plan, without specific numbers and targets? We guess it is because it is placed in the too hard box, and does not attract the glamour of PR and branding.
Yet, without a marketing plan, businesses are at risk of wasting a great deal of money, and worse, missing their targets completely.
This is a very practical course which is designed to enable you to build a comprehensive marketing plan for your business. The course takes you step by step through the process of building your plan, and includes the templates and Excel workbooks to frame the content in a structured and professional manner.
This course follows on from the first course in the Global Marketing Management program (Market Assessment). In this course, you will be able to apply the information you have acquired and framed about your markets, customers and opportunity portfolio, to the development of a strong marketing strategy.
You will use this strategy to develop marketing tactics - the 4 p's
(product positioning, pricing strategies, place - distribution channels, and promotion - public relations, branding and advertising tactics), set realistic sales targets, and set and get support for
your marketing budget.
The product of this course will be a fully viable 3 year marketing plan, which you can use grow your business, and gather support from your stakeholders, whether senior managers or investors.
The content of this course include:
To get more information and discuss payment options, contacts us on:
Tel: +44 (0) 28 9064 0231
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+44 (0) 28 90640231
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